Favicon Design Guide: How to Create the Perfect Favicon

A favicon is the tiny icon in browser tabs. Despite being small, it's one of the most frequently seen elements of your brand.

16×16px — Minimum for browser tabs

32×32px — Standard for retina displays

48×48px — Windows taskbar

180×180px — Apple touch icon

512×512px — Progressive Web App

Simplify ruthlessly — At 16px, details disappear. Use bold shapes.

Use your logo mark — If your logo has an icon, use just that. If it's a wordmark, use the first letter.

High contrast — Ensure it's visible against both light and dark browser themes.

Test at actual size — Zoom out to 16px and check if it's recognizable.

Avoid text — Unless it's a single bold letter.

Shrinking the full logo (becomes illegible)

Too many colors (muddies at small size)

Low contrast (disappears in dark mode)

Not testing on different backgrounds

In LogoQuill, select "Favicon" as the asset type. The AI automatically:

Generates at 512×512 (which downscales perfectly)

Simplifies the design for small sizes

Uses bold, high-contrast shapes