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Favicon Design Guide: How to Create the Perfect Favicon

A favicon is the tiny icon in browser tabs. Despite being small, it's one of the most frequently seen elements of your brand.

Size Requirements

  • 16×16pxMinimum for browser tabs
  • 32×32pxStandard for retina displays
  • 48×48pxWindows taskbar
  • 180×180pxApple touch icon
  • 512×512pxProgressive Web App
  • Design Principles

  • Simplify ruthlessly — At 16px, details disappear. Use bold shapes.
  • Use your logo mark — If your logo has an icon, use just that. If it's a wordmark, use the first letter.
  • High contrast — Ensure it's visible against both light and dark browser themes.
  • Test at actual size — Zoom out to 16px and check if it's recognizable.
  • Avoid text — Unless it's a single bold letter.
  • Common Mistakes

  • Shrinking the full logo (becomes illegible)
  • Too many colors (muddies at small size)
  • Low contrast (disappears in dark mode)
  • Not testing on different backgrounds
  • How to Generate One

    In LogoQuill, select "Favicon" as the asset type. The AI automatically:

  • Generates at 512×512 (which downscales perfectly)
  • Simplifies the design for small sizes
  • Uses bold, high-contrast shapes

  • Create your favicon now →