Flyer Design Best Practices: Create Eye-Catching Promotional Materials

Flyer Design Best Practices

A great flyer communicates its message in under 3 seconds. Here's how to design one that works.

Readers decide in 3 seconds whether to keep reading or toss it. Your flyer must:

Grab attention — with a bold headline or image

Communicate the core message — immediately

Direct to an action — (call, visit, scan QR code)

Headline — (30% of visual weight) — What's the offer/event?

Hero image — (30%) — Visual that supports the headline

Details — (25%) — Date, time, location, price

Call to action — (15%) — What should they do next?

Headline: 24–36pt, bold, high contrast

Subheadline: 14–18pt, medium weight

Body: 10–12pt, regular weight, high readability

Maximum 2 fonts — One for headings, one for body

Use your brand colors for consistency

High contrast between text and background

One accent color for the CTA

Don't use more than 3–4 colors total