Logo Typography: Choosing the Right Font
Typography can make or break a logo. The right font communicates your brand personality before anyone reads the words.
Font Categories
**Serif** — Traditional, trustworthy, established
Best for: Law firms, financial services, luxury brands, editorial
**Sans-serif** — Modern, clean, approachable
Best for: Tech startups, SaaS, healthcare, minimal brands
**Script** — Elegant, personal, creative
Best for: Beauty brands, wedding services, restaurants, fashion
**Slab serif** — Strong, confident, bold
Best for: Construction, automotive, outdoor brands, agencies
**Display** — Unique, eye-catching, memorable
Best for: Entertainment, food brands, children's products, events