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Startup Branding on a Budget

Traditional branding agencies charge $5,000–$50,000. Here's how to get 80% of the quality for 1% of the cost.

Step 1: Name & Domain ($10–$50)

Use a domain registrar. Check availability across social platforms.

Step 2: Logo Generation ($1–$5)

AI logo generators like LogoQuill let you generate dozens of options for pennies. Key approach:

  • Generate with multiple AI models
  • Use reference images for consistency
  • Get SVG output for print quality
  • Step 3: Color System (Free)

    Pick 3 colors: primary (brand), secondary (text), accent (CTAs). Use your logo colors.

    Step 4: Typography (Free)

    Choose 2 Google Fonts: one for headings, one for body text.

    Step 5: Asset Generation ($2–$10)

    Generate all variants from your logo using LogoQuill's full set feature:

  • Favicon, app icon, social media profiles
  • Business card, letterhead
  • Email signature
  • Step 6: Brand Guidelines (Free)

    Document everything in a simple one-pager.

    Total Cost: $15–$65

    Compare that to $10,000+ for an agency.


    Start your brand for under $5 →