SVG vs PNG for Logos: Which Format Should You Use?

Choosing the right file format for your logo matters more than you think.

SVG (Scalable Vector Graphics)

Scales infinitely without losing quality

Editable — change colors, shapes, text in code or design tools

Small file size for simple logos

Best for: Print, signage, merchandise, web icons

PNG (Portable Network Graphics)

Supports transparency (unlike JPEG)

Fixed resolution — pixelates when enlarged

Widely compatible with every platform

Best for: Social media, email signatures, web use at known sizes

When to Use Each

Use Case	SVG	PNG
Website logo	✅	✅
Print (business cards, banners)	✅	❌
Social media profile	❌	✅
Favicon	✅ (modern)	✅ (legacy)
Email signature	❌	✅
Large format print	✅	❌

The Answer: Use Both

Export your logo in SVG for scalable uses and PNG for compatibility. LogoQuill generates both — select "Recraft V4 Vector" for native SVG output, or use the "Convert to SVG" tool in the editor to vectorize any design.

Generate your logo in SVG and PNG →