What Makes a Good Logo? 7 Principles
1. Simple
The Nike swoosh, Apple's apple, McDonald's arches — all describable in one sentence.
2. Memorable
A good logo sticks in your mind after a single viewing. Distinctive shapes and colors help.
3. Timeless
Resist trends. The Coca-Cola script has barely changed since 1887.
4. Versatile
Works at 16px (favicon) and 16 feet (billboard). Works in color, black and white, on light and dark backgrounds.
5. Appropriate
Matches your industry and audience. A children's toy brand and a law firm should look completely different.
6. Balanced
Visual weight is distributed evenly. No element overpowers another.
7. Unique
Distinct from competitors. Avoid generic symbols that every company in your industry uses.